Meta Description Tags Are Still Important
Remember meta tags? You know, those keywords we used to put on top of our pages so that search engines will be able to pick up our sites and include them in their search results? Yeah, those. We overused those things for search engine optimisation back in the good old days, haven’t we? It’s pretty much a long time since meta tags have been relevant, and I’d be hard-pressed to find at least one search engine still using meta tags to influence their search results.
Even though most meta tags have been deprecated, the meta description tag still matters. They’re not a major factor for search engines when ranking websites, but they do act as an advertisement of sorts that increases the likelihood of clicks from search engine results pages back to your site. If you’re lucky, a keyword in your meta descriptions can also lead visitors to your site.
These are things you have to take into consideration when making meta descriptions for your site:
The meta description should describe the content of your site accurately, but in 160 characters or less.
Meta descriptions are going to be the first thing people will see from your site in search engine results, meta descriptions are like advertisements to lure people into clicking into your site
Meta descriptions can also display targeted keywords to indicate content to searchers.
You must take into account the fact that you have to be honest in making your meta descriptions. You don’t want to piss off your visitors, and have them swear off your website forever. And don’t forget to make sure your meta descriptions don’t go beyond 160 characters too.
Meta descriptions are a great way to enhance your search engine optimisation efforts, and do take advantage of them to boost your traffic and search engine hits.








