When you decide to blog, don’t just do it because you want to hitch your cart on the bandwagon. If anything, blog because you want to. Blog because you feel the need to express and share your thoughts, emotions and ideas. Blog because you want to contribute something to the new media that is the internet. Blog because you want to be of service to others.
There are bloggers who are over conscious with what is in and what is cool in the world of blogging. Others are more concerned with writing about topics that are sure traffic getters. But if you are comfortable in your own niche and you believe you have a sure and loyal audience to your blog, then there is no reason why you should write about American Idol because it’s in season. Or deviate unnecessarily from your theme by blogging about Britney Spears just because she is No. 1 in Google search.
Blogging should not be seen as fad. Otherwise, it will defeat the very purpose of communication for which it came to be.