Is your site getting quality time from your SEO agency? Just as importantly, is your business? Without quality time together, it’s possible that your SEO campaign is not going to achieve what you need.
‘Quality time’ is a phrase that parenting gurus came up with some time in the 80s. It was realized that working professionals weren’t giving enough attention to their children, and spending ‘quality time’ together became the answer. In many cases this involved dragging grumpy children around art exhibits and museums, but sometimes it worked the way it was supposed to. This quality time was designed to reinforce the relationship, but really what it was all about was setting aside the right amount of time for both sides to prosper.
A similar thing has to happen with your business, your SEO plan and your SEO company. Well, not the art exhibits part. An SEO company needs to be able to provide you with quality time during your site’s optimisation. Any company that is lax in returning your calls and uninterested in discussing your needs is not likely to provide you with the service you need to get your site into a good position.
Lack of attention is a symptom
It’s never a good idea to sign up with a specialist who doesn’t seem to have time for you. Usually, this lack of real attention is a symptom of other, deeper flaws that will come out later in your relationship. The same applies for SEO.
*Lack of time can indicate a too-heavy workload: SEO companies are just like any other business, and often are reluctant to turn down work even when they don’t have time for it. A lack of attention from your SEO company can indicate that their staff is overworked. An overworked consultant is one who may not give your site the right amount of attention.
*Lack of interest can result in ‘cookie-cutter’ SEO: Companies can sometimes feel that they’ve got their optimisation process down to a fine art, and apply SEO in a standard fashion. This can produce results, but not on the wide scale that good SEO can achieve. Cookie-cutter approaches to SEO also tend to result in plans that need more maintenance, as techniques go out of style.
*Lack of answers can indicate inexperience: An SEO expert might be willing to return your emails and calls, but unwilling to provide the answers you seek. Although no SEO professional is going to hand over their entire book of techniques, most are willing to clear up any concerns you have. You can approach us at www.seoconsult.co.uk when first investigating optimization. An optimization professional who defers all of your questions is possibly covering up their lack of knowledge.
There are many companies offering search engine optimization services out there, and it can be nearly impossible to choose. It’s a good idea to look around industry forums and other community hotspots to uncover the reputation each company has. Asking direct questions is also a must.